DockYard Apparel
A start-up located in Ohio, DockYard Apparel is promoting its first offering on a shoestring budget, so it is imperative that the brand is established effectively. Understanding the end-user target market is essential to successfully introducing the Hooded Work Jacket. The copy is short and memorable to establish voice and tone for the brand. The visual shows the wearer as hero who gets work done no matter what the challenge, no matter what the weather. The goal is to help establish DockYard in the minds of hardworking Americans who need to depend on their gear.
Sock101
Sock101.com is bent on changing how people accessorize their wardrobe. Socks are now fair game, and they don't have to be boring. The goal was to establish the voice and tone as fun, fashionable and edgy. By using colorful visuals and short, punchy copy in digital formats, executions focused on driving traffic to the website and positioning their product as an alternative to convention and a way to put their personality out there for all to see.